Demonstrated Interest is a factor that some colleges and universities use to gauge your interest in the school as they weigh your level of interest in the admissions decision. In other words, they are trying to decide if you will attend if you are admitted. Here are some tips on how to show demonstrated interest to a school.

Now more than ever, colleges and universities are tracking demonstrated interest through their websites. Make sure you register your email address with each school you are interested in. The student’s email address NOT the parent’s email address.
Start to ‘follow’ and ‘like’ college and university social media accounts. Twitter, TikTok, Facebook, and Instagram all have college and university accounts for different schools and departments. Start to follow them. But remember, you should always be professional in ‘liking’ their posts and reels.
Respond to and click on university emails; If a school sends you an email message make sure to open it and respond to it, if need be. Always be professional in your communication.
If a school visits either in person or virtually be sure to attend. Attend college fairs and sign in with your QR code.
Complete an in-person tour on campus or virtual tour to show demonstrated interest.
Apply Early Decision or Early Action if the college or university offers these options; especially applying early decision shows demonstrated interested because it is binding if you are accepted, you must enroll and attend.
Complete an interview if offered. If the school offers admissions interviews, definitely sign up early for one either with an admissions rep or with an alumni.
Say thank you. If you visit a school say thank you to the tour guide, admissions reps and anyone else you meet with.
If you are unsure if a school tracks demonstrated interest, ask! They will let you know if it is considered as part of the admissions criteria.